Case Study

DCA Façade Generates Qualified Architect Enquiries Through Built Environment Channel

The Challenge

DCA Façade was looking for an effective way to increase visibility with architects and engage specifiers during the early stages of project development. The goal was not only to build brand awareness, but also to generate meaningful opportunities that could be linked to future project work.

The Approach

To evaluate the effectiveness of the platform, DCA Façade undertook a four-month trial campaign with Built Environment Channel. The campaign was designed to place the brand in front of architects and design professionals at key points in the specification process, helping to build familiarity and encourage engagement with the company's façade solutions.

The Results

The impact of the campaign became evident both during and after the trial period.

DCA Façade reported a noticeable increase in architect activity, including stronger brand awareness, more conversations around projects, and greater engagement from design practices. Most importantly, the company was able to directly connect campaign activity to 10 qualified enquiries, demonstrating that the exposure was translating into genuine project opportunities.

Client Feedback

"We initially trialled the Built Environment Channel for four months to test whether it could create meaningful visibility with architects.

The results were clear. During and following the campaign, we noticed a measurable lift in architect activity around DCA Façade, including stronger awareness, more project conversations, and increased engagement from design practices.

Most significantly, we have been able to connect that activity generated 10 enquiries, giving us confidence that the campaign was not just building brand recognition, but helping generate real project opportunities.

For us, BEC has been a valuable channel for reaching architects at the right point in the specification process."

Glenn Obery
Director, DCA Façade

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