Case Study
From screen advertising to specification: Breezeway on Built Environment Channel
“We’d been aware of Built Environment Channel and watched their growth as a business carefully. The introduction of their online portal, DesignAtlas provided the missing piece of the puzzle and prompted us to take up an initial trial.
We tracked specification from BEC’s firms in our system and were pleased to see significant uplift coming out of those firms. That, combined with high engagement on DesignAtlas, gives us great confidence in continuing our partnership with Built Environment Channel.”
- Clinton Dickens, Marketing Manager, Breezway
The Goal
Breezway know how important
it is to be part of specification. Strong brand presence and remaining top of mind with specifiers is an important part
of being in consideration for projects.
Stage 1:
Top of mind
Via BEC’s 180+ digital screen network, Breezway ensured they were top of mind with specifiers, every day, showcasing their product and brand in the context of finished projects.
Stage 2:
Consideration
Via BEC’s 180+ digital screen network, Breezway ensured they were top of mind with specifiers, every day, showcasing their product and brand in the context of finished projects.
Stage 3:
Tracking Specification
Via BEC’s 180+ digital screen network, Breezway ensured they were top of mind with specifiers, every day, showcasing their product and brand in the context of finished projects.
The Results
Stage 1:
Top of Mind
8,543 specifiers were exposed to the Breezway campaign, every hour, every work day for 13 weeks.
182,613 impressions delivered
Stage 2:
Consideration
Educational and technical documents, created specially for architects were available to read or download via BEC’s DesignAtlas Portal.
7.1% above benchmark
Best performing (DL): Product Brochure
Stage 3:
Uplift in specification
Breezway meticulously tracked specification against firms that had a BEC screen and noted a significant uplift in specification from those firms.
Uplift in specification over campaign period.