The AI Specification Shift: What Building Product Suppliers Need to Know

Architects are beginning to search in new ways — and the tools they’re using are reshaping how product decisions are made.

AI is transforming the specification process. Instead of relying on traditional search terms or product categories, architects are asking questions based on use cases, project goals, and compliance needs. To stay visible in this evolving landscape, product content needs to be clear, structured, and ready for both people and machines.

Hear from Michael Smith – Architect, Director of Andever, Founder of Spec Up, in a free webinar that breaks down the most important insights from the Guide for AI Product Specification 2025, helping you understand how AI is influencing architect behaviour and what your business can do to adapt.

What You’ll Learn:

• How architects are using AI tools like ChatGPT and Spec Rep Help Desk in real projects

• The four traits of content AI trusts — and how to apply them

• How gated content and flipbooks are killing your visibility

• What it means to be “AI-suggestable”

• The emerging role of AI-trained Spec Reps

Ideal for:

Marketing managers, sales reps, content creators, product teams, and anyone responsible for how your brand shows up in architectural workflows.

Presented by: Michael Smith – Architect, Director of Andever, Founder of Spec Up